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All the major supermarket chains, many of them household names in Europe, moved to Pattaya some years back. Bangkok's department stores opened branches, too, some of them more elaborate than their namesakes in the capital.

An outlet mall was the latest edition sporting genuine brand items that are made locally. It's all part of Pattaya's friendly new image. Visitors can escape the midday sun for a coolshopping mall where ice-cream parlors and the familiar logos of international chain estaurant vie for attention. On the top floors state-of-the-art cinemas that feature the latest movies with English soundtrack and entertainment complexes that target teenagers.

Markets and Bazaars
Local handicrafts are flourishing too. There are more night bazaars that ever before - one giant outdoor market is located near Jomtien beach and another is close to the beach road in the main bay of Pattaya. They sell clothes both modern and traditional. Woodcarvings, knick-knack, silverware and pottery are also popular buys.

Traditional Handicrafts
High quality Thai silk and other fashion fabrics are on display at up-market stores and handicraft shops that have been in business in Pattaya for decades. It is possible to buy a complete set of furniture handcrafted in teak and shipped back home from the factory. Woodcarving, bronze ware, sculptures and both modern and traditional art are well represented.

Gems and Jewelry
Pattaya is a center of quality craftsmanship and home to shops that guarantee authentic designs and setting. Sapphires and rubies are made into rings and jewelry items at a faction of the cost in Europe. Guarantees and certifications are in place now and all reliable shops are members of a scheme that monitors quality and prices.

24-Hour Suits
Thailand's tailors are famous for delivering the 24-hour suit to your hotel door including two fitting for a remarkable price. They may even include a couple of shirts and safari jacket. The tradition lives on although most tailors prefer a little more time to stitch a suit. Standards are high and options include tuxedos and even winter coats.

If all Else Fails
Shopping in the capital is also quite feasible. The 135-km drive to the city takes less than two hours outside of the peak hours ~ 07.30 to 09.30 and 17.00 to 19.00. Prices and the range of goods are identical but for specialized purchases Bangkok is a half-day shopping option. Shops close at 21.00.